Vice President, Business Development
Max is responsible for all sales involving electricity, natural gas and utility billing in multi-unit commercial and industrial environments, as well as sustainability, energy efficiency and other core services within the commercial and industrial energy sector targeted by Resource Energy.
Principally responsible for the ongoing growth and expansion of the Resource Energy sales force, a sales force whose operational reach encompasses all of the United States and selected locations abroad. Develops market penetration and market expansion strategies in both vertical and horizontal markets while ensuring existing client retention remains at or above 95%. Provides the required leadership to maximize sales profitability and growth in line with the company vision and its values. Establishes and maintains a positive atmosphere within the sales group through training, coaching, mentoring and motivation, inspiring the Resource Energy Business Development Team to meet or exceed sales targets. Develops actionable performance objectives with all sales personnel, clearly articulating responsibilities and expectations which are metrics based. An integral member of the Resource Energy marketing team, develops, publishes and memorializes key components of the organizational sales and marketing strategy. Maintains continual situational awareness of the competitive landscape and analyzes market intelligence as a matter of course.
Prior to joining Resource Energy, Max was a career Army officer whose military record includes service as a Special Staff Officer, Office of the Chairman, Joint Chiefs of Staff and multiple named combat operations. While in command of a Special Forces Battalion, he deployed his men into Afghanistan in the opening days of Operation ENDURING FREEDOM, leading a group of men into combat while mounted on horses, the men who subsequently became known as “The Horse Soldiers of 9/11.”
After retiring from the military and prior to joining Resource Energy, Max entered the energy industry, serving in multiple positions of increasing sales and leadership responsibility.
Max graduated from Western Carolina University with a Bachelor of Science degree in Business with an Area of Concentration in Marketing.